Best Neighborhood Branding
We’re all pretty patriotic when it comes to our neighborhoods—their distinct character, shared history, and occasional natural enemies. It must have occurred to designer Steve Shanabruch that Chicagoans could rally around the right hyperlocal emblems, so he made logos for every neighborhood in the city—77 in all. In each, a pithy doodle with the hood’s name in a unique font is superimposed over a grainy, black-and-white photo of something intrinsic to the area, like the Union Stock Yard Gate in Back of the Yards or ivy-covered el tracks in Ravenswood....