On Writing The Perfect Press Release
Best of Chicago voting is live now. Vote for your favorites » Looked at from the perspective of workflow and time management, my job might appear to be less about writing about music and more about sifting through a relentless deluge of press releases that keeps my inbox in a state of constant ridiculousness. Most of them are utterly useless to me. Today’s haul so far includes news about this month’s beer specials at some north-side jock bar, lineup confirmations for a few small music festivals on the other side of the country, and an extremely in-depth notice about the front man for a North Carolina-based “Ultimate Michael Jackson Tribute Band,” who’s recovering from a bout with pneumonia—which on one hand I guess I’m glad for the guy, but on the other hand I don’t know what I’m supposed to do with this information or why it’s being sent to me, aside from the fact that e-mails don’t cost money....