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I’m now a couple of days into the CMJ Music Marathon, which is basically an endurance challenge crossed with a test of your scheduling skills and knowledge of NYC geography, so I’m perhaps not operating at peak mental capacity, but I had the thought a few minutes ago during my first viewing of the video for “The Boys,” Cassie’s new single with Nicki Minaj, that Nicki Minaj videos might be the most perfect form of entertainment yet devised. Obviously this theory is going to need some fleshing out, but I think there’s something to it—watching Nicki videos is like running a direct line of intense stimulation straight into the part of the brain that responds to boobs, butts, bright colors, rapping, and crazy outfits, which neuroscientists commonly refer to as the “fun zone.”
