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Ribbon’s motto was, “There’s no wisdom you can’t make a little wiser.” Today this aphorism held his attention: “A lie travels halfway around the world before the truth has got its boots on.” It sounded like something an old-fashioned copy editor, back in the day when newspapers had them, might have said when explaining the world to a copy boy. But that was yesterday’s world. Nobody understood the new one quite like Ribbon.
“So what does this old saw have to do with us in this busy election season?” his e-mail asked. “Are we in the lie business? Others, maybe, but not this shop. Are we in the truth business? Well, I sure hope so. But are we mainly in the transportation business? Bingo! Facts and ideas—we ship ’em in, add some value, and ship ’em out. It’s what we do and we think we’re pretty good at it.
“Or, HOLD THE PRESSES! Where’s it written the truth has to wear boots at all? What do we think we’re doing around here—sending the truth forth by horseback?
“The ultimate in multimedia transportation. Truth you can click on.
