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A full-page ad for the section that ran in Tuesday’s WSJ showed a picture of a baseball ripped open at the seams, conjuring the baseball phrase “tearing the cover off the ball.” The image also resonated with the ad’s headline, “Go deep,” and suggests the paper is interested in digging into core issues, something it doesn’t particularly argue in the rest of the ad:
Whether the sports page runs five days a week or six days as reported in the Reuters article remains to be seen, but the ad should have mentioned that the paper is going to “report” and “focus” and “look” and “tell” and “show” largely through statistics, percentages, and odds. If the pages from yesterday and today and the complimentary Web version, wsj.com/sports, are any indication, the WSJ is aiming to do with sports what it does so well with business: reduce the field largely to numbers.
