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But the Schwim Schwam Burger? That was more of a mystery. Besides Central Kitchen’s menu, the only result for “Schwim Schwam” appeared to be a Web comedy show, which proved to be surprisingly resistant to the efforts of anyone interested in viewing it. Only its opening credits could be found on YouTube, and its Twitter account explicitly said not to follow it. But one clue did ring a distant bell: the name of one of its creators, John Maloof. Wait, wasn’t that the name of the guy who . . .
Complicatedly meta, The Schwim Schwam Show is mostly about their efforts to make the show itself, and often uses settings and businesses around the northwest side as part of their sketches. The Six Corners Sears went along with them doing “National Draw a Picture of A Bird Day” in its parking lot one Easter; another episode involved performing a sketch in Polish (a language neither of them speaks), which got them an interview on Polish TV.
“And we accomplished that,” says Calato.
