A first-person account from off the beaten track, as told to Anne Ford.

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“Most bridal shoes—although they might be nice styles—are mass-produced in Asia. My shoes are very different; they are exclusive to my store. These are fine handcrafted shoes from Italy at 20 to 30 percent savings. When people come in, they tell me, ‘I hear your shoes are very comfortable.’ They’re comfortable because of the flexible soles, the finest fabrics. A bride deserves that on her wedding day.

The other thing they might say is, ‘Well, with my dress, no one’s going see my shoes, and I’m never going to wear them again.’ And then inside I go kind of berserk. Everyone’s gonna see your shoes, ’cause you’re gonna lift your dress, and you can wear them again, because you can dye them another color, probably black.