A first-person account from off the beaten track, as told to Anne Ford.

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“Bullet bras came about because they didn’t have the same fabrics we do now. It was an engineering thing. They couldn’t make a rounded boob. It was the best shape they could get out of their fabric, and then it became a fad, so they exaggerated it and made it fashionable. I was talking to an older gentleman in the industry, and he said that when he was growing up he honestly thought that’s the shape boobs were.

“They get away with a lot of fit problems by making them really low-cut, so they’re not fitting in as much tissue. And then they have those molded foam cups, and those you don’t have to have a great fit with either, because they sit on their own; you don’t really need to know what’s going on underneath there. People get used to having this uncomfortable bra feeling, and they don’t know any better.