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April 25 is Dark Lord Day, the annual free-for-all at Three Floyds. It’s the one day a year when you can buy the brewery’s Dark Lord Russian Imperial stout, and enthusiasts queue up for hours to buy a few bottles of it–as scalpers cut in line and then, when it’s announced that the beer has sold out, try to resell bottles for $100 apiece to those who’ve waited in vain. Except that’s not how it’s going down this year, at least if the new system Three Floyds has developed works according to plan.
And if you don’t get a ticket? You can still go for the usual festivities–like live music, barbecue, and sampling of beers from the brewery and elsewhere (including Dark Lord)–but you won’t be able to buy bottles of Dark Lord unless there are some left over at 6 PM. Among the beers Three Floyds will be selling is Popskull, a new German brown ale produced in collaboration with Dogfish Head that’s being released this Friday at 4 PM at In Fine Spirits (5420 N. Clark).
