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That’s a dramatic promise, for two reasons. First of all, the ballpark’s owner, Sam Zell, is his boss. Zell likes to make his money hand over fist, and he thinks he can make a ton of it by selling naming rights. Morrissey’s not paddling his corporate oar when he swears never to use the new name regardless. Other columnists are shaking a fist at Zell. Will they make the same promise?
But only if sportswriters continue to call it Wrigley. If they cave the fans will cave.
Comiskey Park, for all its 92 storied years, was no exception. But a wonderful thing happened. And Morrissey must be hailed for his role in making it happen. Morrissey ended the column I was quoting above by predicting, wrongly, that habit would win out. “Habits don’t change just because money was exchanged,” he wrote. “Then again, maybe people will call it The Cell . . . “
